May 8, 2012 May 8, 2012Focusing on customer loyalty has allowed us to fundamentally change our business modelThis is the fifth of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It […]
March 22, 2012 March 22, 2012Change is happening in the legal sector, law firms need to pay heed and deliver a better client experience if they are to prosperLaw firms have been getting a lot of attention in recent weeks. Whether it is about the level of service they provide to their clients, the […]
July 21, 2011 July 21, 2011Social Objects for Marketing, Engagement & ChangeLast night I was lucky enough to get an invite to the Social Object Soiree hosted by Hugh Macleod and Mark Earls. I’ve been following Hugh’s […]
November 24, 2010 November 24, 2010What icebergs can teach us about real and lasting change in businessIn a recent post Build authority and trust with your customers by talking about your industry ‘Warts and all’, I talked about how being open and […]