Predictive Analytics

July 2, 2018
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Relevance, personalization and what many firms are missing when it comes to GDPR – Interview with Rob Walker of Pega

Today’s interview is with Dr. Rob Walker, Vice President, Decision Management and Analytics at Pegasystems, a leading provider of software for customer engagement and operational excellence. […]
July 18, 2017
Rob Walker's keynote at Pegaworld

Opaque and transparent AI and the ethical implications for customer experience – Interview with Rob Walker

Today’s interview is with Dr. Rob Walker, Vice President, Decision Management and Analytics at Pegasystems, a leading provider of software for customer engagement and operational excellence. […]
December 22, 2016

Employee engagement: Beyond surveys

This is a guest post from Jean-Marc Robillard, Director of Marketing with nGUVU. After listening to an interview recently (ref: Podcast – Jo Moffatt interviews Adrian Swinscoe), […]
September 16, 2016

Can we stop talking about big data and start talking about business and customer outcomes?

Recently, the business world has been awash with stories about the possibilities and applications of big data, analytics, automation and artificial intelligence technologies. However, reading many […]