journey orchestration

February 12, 2023
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Building your house to be able to deliver a truly personalised customer experience – Interview with Greg Kihlström of The Agile Brand

Today’s interview is with Greg Kihlström, author and Principal at GK5A, who advise organisations on customer experience, marketing technology, and digital transformation initiatives. He is also […]
January 17, 2023
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Customer journey orchestration made easy – Interview with Mark Smith of CSG

Today’s interview is with Mark Smith, who is Senior Vice President of Digital Experience at CSG and is a business leader with 25 years of global […]
December 21, 2021
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Genesys is aiming to transform not only customer experience but employee experience too 

I recently attended Genesys’ Analyst & Influencer Summit, an event that connected me with leaders at Genesys, and their partners and customers. I don’t attend that […]
March 12, 2021
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Journey analytics and orchestration is helping brands stop doing stupid stuff – Interview with Mark Smith of Kitewheel

Today’s interview is with Mark Smith, President of Kitewheel, whose platform is powering real-time customer journeys for the world’s most customer-centric brands. Mark joins me today […]