April 28, 2017

Understanding consumer behaviour by going to the gemba – Interview with Michael Solomon

Today’s interview is with Michael Solomon, PhD who is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia and the […]
March 26, 2012

How I built a team of brand evangelists with (almost) no marketing budget

Today’s post is a guest post from Adam Ulivi. Adam approached me and asked if he could write a guest post for my blog. We threw […]
January 28, 2012

Executives are customers too. So, why the perception gap on what influences brand, reputation and trust?

photo credit: hunter.gatherer A few days ago across at Marketing Pilgrim, Cynthia Boris wrote 70 Percent of Consumers Won’t Buy from a Company They Don’t Like. […]
August 19, 2011

Brand extension or extension of trust?

photo credit: birgerking Over the summer, I’ve seen a few things that have got me to thinking about businesses, their brands, relationships with existing and new […]