customer engagement

November 12, 2020
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Changes to customer behaviour that brands need to pay attention to as we approach the holiday season

Back in April, I wrote an article that gathered results from several research sources and attempted to describe how the coronavirus pandemic was changing customer behavior. […]
November 10, 2020
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How can you relate to B2B customers when they more ‘hidden’ from you than before? – Interview with Jeroen Corthout of Salesflare

Today’s interview is with Jeroen Corthout who is the co-founder and CEO of Salesflare, an intelligent CRM that has been built specifically for smaller businesses selling […]
October 16, 2020
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Proactive support is the holy grail of customer support – Interview with Paul Adams of Intercom

Today’s interview is with Paul Adams who is the SVP of Product at Intercom, which helps brands build their customer relationships through conversational, messenger-based experiences across […]
October 12, 2020
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E-commerce is here to stay, as long as retailers connect with consumers at the right time

This is a guest post by Tasha Reasor, VP of Demand Generation & Customer Marketing at Iterable. As we close out one of the most turbulent […]