customer engagement

June 17, 2021
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The emerging landscape of service

Almost a year ago, at Pega’s iNspire event, I watched a presentation by Jeff Nicholson, VP of CRM Product Marketing at Pega, and Paul Greenberg, a […]
June 11, 2021
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Who are the people that feel the least welcome when they engage with a business? – Interview with Gavin Neate of WelcoMe

Today’s interview is with Gavin Neate, CEO and Founder of Neatebox, the umbrella company for WelcoMe and Button. WelcoMe lets service teams know when a disabled […]
May 14, 2021
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Are companies on the cusp of a customer relationship crisis? – Interview with David Campbell of SugarCRM

Today’s interview is with David Campbell, the vice president of product marketing at SugarCRM, the #1 rated Customer Experience platform. David joins me today to talk […]
May 11, 2021
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Why should you personalize everything for your customers

This is a guest post from Jill Goodwin, a Content Master & Writer of Amazing Ideas. Your customers want to feel noticed. They’re keen to communicate, […]