data

August 31, 2018
Less is more

Are you doing personalization wrong?

Personalization is becoming an increasingly important element in the pursuit of a differentiated customer experience. It has also come a long way, in recent years, according […]
June 5, 2017
kiteboarding harness

Harnessing Your Data to Improve Customer Experience

Here’s a recent talk that I recently gave at Whitehall Media’s Big Data Analytics conference in Amsterdam called ‘Harnessing Your Data to Improve Customer Experience’. Here’s […]
August 27, 2012

Big data insight into customers behaviour can be good but immersion and observation are better

Big Data: The Map Is Not The Territory Big data insight into customers behaviour can be good but sometimes the answers are right in front of […]
September 2, 2011

Customers and getting attention on Twitter for your business?

photo credit: Panoramas I must say that I really like the infographics that have exploded onto the web in recent years. They are a great way […]