data

February 25, 2022
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Customers know how to solve data, privacy and AI trust issues. Brands should listen to them

In early December, Cogito published some new research designed to capture consumers’ understanding of artificial intelligence (AI), their overall perception and utilization of it, and any […]
August 31, 2018
Less is more

Are you doing personalization wrong?

Personalization is becoming an increasingly important element in the pursuit of a differentiated customer experience. It has also come a long way, in recent years, according […]
June 5, 2017
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Harnessing Your Data to Improve Customer Experience

Here’s a recent talk that I recently gave at Whitehall Media’s Big Data Analytics conference in Amsterdam called ‘Harnessing Your Data to Improve Customer Experience’. Here’s […]
August 27, 2012

Big data insight into customers behaviour can be good but immersion and observation are better

Big Data: The Map Is Not The Territory Big data insight into customers behaviour can be good but sometimes the answers are right in front of […]