Customer Preferences

May 31, 2017
Purpose

Trust, lean data and the rising importance of purpose as a customer preference – Interview with Jascha Kaykas-Wolff

Today’s interview is with Jascha Kaykas-Wolff, who is the Chief Marketing Officer at Mozilla, non-profit organization that fights to keep the Internet a global public resource, […]
January 11, 2017
handshake

Recapturing personalized customer interaction in the age of ecommerce

This is a guest post from David Stephenson, Chief Data Officer at DSI Analytics. In days long-past, when a store manager understood and interacted individually with […]