Havas CX | Adrian Swinscoe

March 16, 2022

Brand trust emerges as the single biggest contributor to customer experience

In March last year, I wrote about Havas CX’s X Index and how it offered a new and holistic view of a brand’s customer experience (CX). […]

April 13, 2021

Havas CX’s X Index offers a new and holistic view of a brand’s customer experience

The international experience network Havas CX recently launched its X Index, a global barometer of customer experience (CX). When I first heard about it, I did […]