customer relations | Adrian Swinscoe

October 21, 2013

It Is A Mistake To Delegate The Responsibility Of Connecting With Your End Consumers To Someone Else

I’ve been away on holiday for a few days and have just returned. Whilst I get back up to ‘speed’, I’m posting this piece that originally […]

October 23, 2012

Apply the Granny test to get closer to your customers

Earlier today I was sitting on a train after visiting a couple of clients. Now. whilst I was fiddling with my phone…..answering emails, sending out tweets […]

March 2, 2011

What kind of customer loyalty and retention programmes can small and medium sized businesses easily implement?

A few days ago I saw a question on Focus.com: What kind of loyalty programs can small and medium sized businesses easily implement? After seeing the […]

February 22, 2011

Is your marketing both interesting and interested?

I was talking about the changing nature of marketing the other day with a client and were talking about how it is getting harder and harder […]