decisions

March 5, 2013

Customer service and customer loyalty can be improved by using decision science – Interview with Phil Barden

Today’s interview is with Phil Barden, MD of decode marketing ltd and author of ‘Decoded. The Science Behind Why We Buy’ and follows on from my […]
December 2, 2011

Creating a great place to work is the best business investment decision you could ever make – Interview with Henry Stewart

Following on from my interview last month, What makes first direct so successful: Interview with their new CEO Mark Mullen, today I am excited to introduce […]