analytics

March 4, 2019
connect

An Emotional Connection – The Key To Customer Loyalty

This is a guest post from Rebecca Martin, CMO at Calabrio “Given the enormous opportunity to create new value, companies should pursue emotional connections as a […]
March 1, 2019
neural-network-3816319_640

Analytics isn’t something you buy, it is something that you do – Interview with Larry Skowronek of NICE

Today’s interview is with Larry Skowronek, Vice President Product Management and Product Marketing at NICE, a worldwide leading provider of software solutions enabling organizations to improve […]
July 2, 2018
infinity

Relevance, personalization and what many firms are missing when it comes to GDPR – Interview with Rob Walker of Pega

Today’s interview is with Dr. Rob Walker, Vice President, Decision Management and Analytics at Pegasystems, a leading provider of software for customer engagement and operational excellence. […]
April 17, 2018
Less Is More

You don’t need more than 3 or 4 quality data points to deliver a personalised customer experience – Interview with Jebbit

Today’s interview is with Jonathan Lacoste (co-founder and President) and Ben Cockerell (VP of Marketing) at Jebbit, the creator of the world’s first declared data platform. […]