Alicia Tillman

February 2, 2018
290711738 2ae51d677c b 2

A greater purpose will give your customer and employee experience an extra edge

Historically, customers used to buy the practical benefits of a product or service. More recently, however, the experience that customers receive has become ever more important […]
December 19, 2017
Purpose

Brands can create a better customer experience by being purpose driven – Interview with Alicia Tillman, CMO of SAP

Today’s interview is with Alicia Tillman, the new global Chief Marketing Officer (CMO) of SAP, the world’s largest provider of enterprise application software. Alicia joins me […]