October 7, 2022 October 7, 2022The problem of customer indecision and how to get over it – Interview with Matt DixonToday’s interview is with Matt Dixon, the Wall Street Journal bestselling author of three of the most important business books of the past decade: The Challenger […]
January 5, 2015 January 5, 2015Are your mental models getting in the way of improving your customer experience?Every now and again I read something and it makes me stop and think. However, on further reflection it becomes clear how and why the example […]