consumer behaviour

July 14, 2021
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Hyper-Personalisation in Financial Services: What is it and how to achieve it.

In the second half of May, I hosted a webinar discussion on Hyper-Personalisation in Financial Services. I was joined by Ian Ashby, Principal Strategist for Customer […]
June 11, 2021
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Who are the people that feel the least welcome when they engage with a business? – Interview with Gavin Neate of WelcoMe

Today’s interview is with Gavin Neate, CEO and Founder of Neatebox, the umbrella company for WelcoMe and Button. WelcoMe lets service teams know when a disabled […]
May 7, 2021
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Improving the customer experience of a FMCG category through a pandemic – Interview with Jan Kodadek

Today’s interview is with Jan Kodadek is the Digital Lead for the Sexual Wellbeing category at Reckitt. Jan joins me today to talk about the massive […]
April 23, 2021
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Customers are like chameleons – Interview with Professor Michael R. Solomon

Today’s interview is with Michael Solomon, PhD who is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia and the […]