consumer behaviour

October 27, 2020
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Financial imperative: the 4 CX trends banks must follow in 2020 and beyond

This is a guest post by Janelle Estes, Chief Insights Officer at UserTesting.  In recent years, financial services companies have become increasingly aware of the emotional […]
October 12, 2020
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E-commerce is here to stay, as long as retailers connect with consumers at the right time

This is a guest post by Tasha Reasor, VP of Demand Generation & Customer Marketing at Iterable. As we close out one of the most turbulent […]
September 25, 2020
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Up your user-generated content game to increase customer engagement

This is a guest post by Gary Peeling, CEO at Where The Trade Buys. From the days of flyers and telephone calls to the evolving world […]
August 28, 2020
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Experimentation is what makes Microsoft, Google, Netflix and Booking.com so successful – Interview with Harvard Business School Professor Stefan Thomke

Today’s interview is with Stefan Thomke, who is the William Barclay Harding Professor of Business Administration at Harvard Business School. Stefan joins me today to talk […]