a customer

October 19, 2012

True customer engagement is not based on click throughs or contests – Interview with Wendy Lea, CEO of Get Satisfaction

Following on from my recent interview, Build relationships with your customers that matter – Interview with Chris Brogan on The Impact Equation, today I am pleased […]
October 12, 2012

Thinking about improving customer service or customer experience? Don’t forget the simple things.

I’m a subscriber to The Economist, not because I have a background in economics or because I used to work for part of The Economist Group, […]
September 18, 2012

Mapping Surveys to the Customer Journey

Avoiding the trap of surveying too early, too late, or too many things at the same time. Many companies diligently survey their customers and work hard […]