Creativity

October 2, 2020
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The Wendy’s effect: Why 50% of customers buy from brands with strong personalities

This is a guest post by Danielle Strouther , Marketing Product Expert at Adzooma. A key principle of successful marketing is being able to connect with […]
December 7, 2019
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Oh my words! I’ve been blogging now for just over 10 years

I’m proud to say that I have now been blogging on this site for just over ten years. The first post went live in late 2009 […]
January 16, 2019
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Are you prepared to be this brave for your customers?

In the early part of December I was lucky enough to attend the Most Contagious event in London. It is run by Contagious, one of the […]
November 13, 2018
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Are you willing to delight the specific? – Interview with Seth Godin about his new book: This Is Marketing

Today’s interview is with Seth Godin, best selling author, teacher and sometime entrepreneur. Seth joins us today to talk about his new book: This Is Marketing: […]