customer loyalty

November 29, 2020
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5 Ways to redefine your CX strategy for the next normal

This is a guest post from Divya Bhat, Marketing Generalist & Content Strategist at Apty. The impact of the pandemic on global businesses – large & […]
November 12, 2020
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Changes to customer behaviour that brands need to pay attention to as we approach the holiday season

Back in April, I wrote an article that gathered results from several research sources and attempted to describe how the coronavirus pandemic was changing customer behavior. […]
September 7, 2020
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Customer success (CS) = Customer experience (CX) + Customer outcomes (CO) – Interview with Nick Mehta of Gainsight

Today’s interview is with Nick Mehta CEO of Gainsight, a customer success technology provider that helps businesses retain customers and drive company growth. Nick joins me […]
August 19, 2020
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The four imperatives emerging from the pandemic and what to do about them

Over the last few months, we have faced some extraordinary challenges, and I’ve watched with fascination how the pandemic has forced the tectonic plates of consumer […]