customer loyalty

February 21, 2022
154616556 df0401ea21 h

The future of personalization and loyalty is dynamic – Interview with Christian Selchau-Hansen of

Today’s interview is with Christian Selchau-Hansen, the CEO and co-founder of, a machine learning-powered offer optimization pioneer. Christian joins me to talk about loyalty, personalization, […]
January 6, 2022
socks gfd9bc128f 1280

CX, loyalty and retention – Lessons from diverse industries – Interview with Andrea Prazakova of Mastercard and David Boucher of Aster DM Healthcare

Today’s interview is with Andrea Prazakova, who is Senior Vice President Customer Experience at Mastercard in the UAE and David Boucher, the Chief of Service Excellence […]
December 16, 2021
legs 362182 1280

Getting personalisation right will require marketers to do different things

The lovely folk at Braze, a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love., invited me along […]
September 22, 2021
40259493165 719d516e79 k

The metric that is more important than NPS and CSAT – Interview with Shep Hyken

Today’s interview is with Shep Hyken, who is the Chief Amazement Officer of Shepard Presentations and a New York Times and Wall Street Journal bestselling author. […]