Latest articles

September 20, 2021
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Marginal cost but high perceived value

When brainstorming ideas and strategies to boost the length and value of their customer relationships, many firms come up with lots of fancy and expensive ideas […]
September 13, 2021
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We need to start talking about experience leadership – Interview with Peter Cross

Today’s interview is with retail expert Peter Cross who until recently was the Customer Experience Director at John Lewis and Waitrose and prior to that spent […]
September 7, 2021
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Digital teams suffer from a perception gap that hinders customer experience improvement efforts

Organizations are often fraught with gaps in perception, and many of these impact their ability to improve both the customer and employee experience. Bain is responsible […]
September 1, 2021
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The top frustrations of customers and agents are the same – Interview with Jeff Nicholson of Pega

Today’s interview is with Jeff Nicholson, Global Leader, CRM Strategy for Pega, where he heads up the company’s CRM market strategy and vision worldwide. Jeff joins […]