Behavioural Economics

May 6, 2019
insight

Behavioural economics, alchemy, customer experience and the power of ideas that don’t make sense – Interview with Rory Sutherland

Today’s interview is with Rory Sutherland, Vice Chairman of Ogilvy in the UK and author of a new book: Alchemy: The Surprising Power of Ideas That […]
November 20, 2015

Behavioural science, customer experience and why we should test more things – Interview with Rory Sutherland of #ogilvychange

Today’s interview is with Rory Sutherland who is Vice-Chairman, Ogilvy & Mather UK and co-founder of #ogilvychange. The Ogilvy & Mather Group UK is made up […]
February 23, 2015

Behavioural science is a gold mine for service design and customer experience – Interview with Nicolae Naumof

Today’s interview is with Nicolae Naumof, an applied behavioural science specialist, who helps businesses to increase customer satisfaction and increase profitability. Happier Customers & Higher Profitability […]