Lean Data

April 9, 2023
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Too much data, too few skills. To achieve personalization, there is another way

Braze, the customer engagement software platform provider, recently released their third annual Global Customer Engagement Review. The research, by surveying 1,500 marketing executives across 14 markets, […]
May 31, 2017
Purpose

Trust, lean data and the rising importance of purpose as a customer preference – Interview with Jascha Kaykas-Wolff

Today’s interview is with Jascha Kaykas-Wolff, who is the Chief Marketing Officer at Mozilla, non-profit organization that fights to keep the Internet a global public resource, […]