May 20, 2013

Measuring employee engagement and happiness: Should you be building an app for that?

When talking about measuring employee engagement, happiness or satisfaction at work many people resort to quarterly, biannual or annual surveys. Don’t get me wrong. These type […]
December 6, 2011

Small business, customer loyalty…….there’s an app for that!

photo credit: schnaars Over the last few months, I’ve had quite a few people, mainly PR folks, reaching out to me as part of blogger outreach […]
January 31, 2011

By understanding their customer journey, Tesco’s iphone app will help them win more customers

I was watching the TV the other day and saw the following ad from Tesco’s. It’s part of a series of ads that follow the shopping […]