science

March 5, 2013

Customer service and customer loyalty can be improved by using decision science – Interview with Phil Barden

Today’s interview is with Phil Barden, MD of decode marketing ltd and author of ‘Decoded. The Science Behind Why We Buy’ and follows on from my […]
January 18, 2012

The link between customer experience and employee engagement: More art than science

photo credit: canonsnapper A couple of days ago I was asked to go and speak to a large financial services firm about engagement, both customer engagement […]
September 26, 2010

Are you creating the time and necessity to drive innovation?

Innovation, new ideas, new ways of doing things, better ways to engage with customers, better ways of working as a team, finding new markets, new partners, […]