SAP

February 2, 2018
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A greater purpose will give your customer and employee experience an extra edge

Historically, customers used to buy the practical benefits of a product or service. More recently, however, the experience that customers receive has become ever more important […]
December 19, 2017
Purpose

Brands can create a better customer experience by being purpose driven – Interview with Alicia Tillman, CMO of SAP

Today’s interview is with Alicia Tillman, the new global Chief Marketing Officer (CMO) of SAP, the world’s largest provider of enterprise application software. Alicia joins me […]
August 22, 2014

Customer engagement and lessons from the Scottish poet, Robert Burns – Interview with Jamie Anderson of SAP

\ Today’s interview is with Jamie Anderson, Global Vice President Product Marketing, Customer Engagement & Commerce at SAP. Jamie joins me today to talk about a […]