journey analytics

February 14, 2022
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Banishing complexity – 5 ways to turn theory into practice

This is a guest post from Ross Daniels, Chief Marketing Officer at Calabrio. In my last article I discussed how to keep things simple in contact […]
March 12, 2021
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Journey analytics and orchestration is helping brands stop doing stupid stuff – Interview with Mark Smith of Kitewheel

Today’s interview is with Mark Smith, President of Kitewheel, whose platform is powering real-time customer journeys for the world’s most customer-centric brands. Mark joins me today […]