Persona

September 30, 2016

Do you know what your customers truly want?

This is a guest post by Lexie Lu, a designer and regular blogger at Design Roast. As many as one-third of adults in the United States […]
December 17, 2014

What’s your brand’s customer service persona?

Customer personas are all the rage in marketing, particularly when it comes to content marketing and user experience, and are widely used to help brands better […]
November 8, 2012

Inbound marketing is about content and context

Here’s the bright-eyed audience at @hubspot #imuk12 – looking sharp! twitter.com/dmscott/status… — David Meerman Scott (@dmscott) November 6, 2012 On Tuesday of this week I took […]