About Me

Hi and thank you for taking the time to view my profile.

A little about me.....I'm a huge fan of organisations that do great things for their customers and I've been helping many to achieve their own level of greatness for over 25 years now via consulting, writing, speaking, workshops and advisory work in the areas of strategy, customer service/experience, customer insight, marketing and business development.

My driving passion is helping create, develop and grow businesses that take care of their customers in the best way possible and create the great teams that are required to do that.

I'm a former teacher, economist, manager of businesses and leader of teams. I’m also a lover of simplicity and advocate of the human touch with a bit of really useful technology thrown in.

Originally from Scotland, I have been lucky enough to have lived and worked in a number of places over the years both in the UK and overseas.

My clients range from large, publicly traded companies to leading professional service firms and fast-growth and established smaller businesses.

Here’s a partial client list…….1800Contacts, Apple, Bibby, Cancer Research, Consumers International, Costa Coffee, Crown Commercial Service, CTAM, Diesel, EIU, Freshworks, FT, GB Met College, Harper Collins, ITV, KFC, NewVoiceMedia, NowTV, Olympus, Openmarket, Pearson, Pega, Shell, Spire Healthcare, Talkdesk, TalkTalk, TUI, University of Brighton, Vonage etc ….. plus lots of smaller brands and SMEs.

Whether hands-on research, consulting, coaching or facilitating a workshop, I always take an innovative and creative approach to client challenges. You can find out more about how I work with different businesses here.

When not consulting, I love to share knowledge and ideas here on my blog which features interviews with the great and the good of the world of business as well as a few thoughts of my own on customer focus, building a customer centric business, customer experience, service, and employee and customer engagement.

I'm also fortunate to have been invited to contribute to the Entrepreneur section of Forbes.com (http://www.forbes.com/sites/adrianswinscoe/) to share a few ideas there too.

Working with the splendid folks at Pearson, I published a now best-selling book in 2016 called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing

I followed that up in 2019 with Punk CX, which I describe as a visual slap in the face for the customer experience industry. You can find out more here.

Finally, when I'm not doing all that I'm a keen but average rock-climber.

If you have an issue or challenge that you would like to discuss then contact me using the details below.

Contact me

Send me an email


Or, give me a call

+ 44 (0)7971 608821