relationships

November 26, 2021
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How can managers support and progress their hybrid workforces?

This is a guest post from Natasha Bougourd, a copywriter for Impact International. COVID has revolutionised the way we work, and many businesses are now living […]
September 20, 2021
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Marginal cost but high perceived value

When brainstorming ideas and strategies to boost the length and value of their customer relationships, many firms come up with lots of fancy and expensive ideas […]
August 2, 2021
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How many more customers need to cry?

Back in April 2016, Pearson published a book I wrote called How To Wow. At the very back of the book is a section called Final […]
May 28, 2021
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Employee experience, the war for talent and what to avoid in a back to the office strategy – Interview with Steve Lucas of iCIMS

Today’s interview is with Steve Lucas, CEO of iCIMS, a talent cloud company. Steve joins me today to talk about changes in working patterns over the […]