Today’s interview is with Jamie Anderson, Global Vice President Product Marketing, Customer Engagement & Commerce at SAP. Jamie joins me today to talk about a concept called brand self-awareness, what we can learn from the Scottish poet, Robert Burns, and what customer engagement really means.
This interview follows on from my recent interview: Improve customer experience by surveying your customers quicker – Interview with Mark Smith of ContactEngine – and is number 115 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.
Highlights of my interview with Jamie:
“O wad some Power the giftie gie us
To see oursels as ithers see us!”
- To reduce congestion;
- To promote more environmentally friendly modes of transport; and
- To promote public amenities around the city.
About Jamie (adapted from his SAP and LinkedIn bios)
Jamie is somewhat of a CRM veteran, with over 15 years’ experience in the customer-facing solutions space, and has worked with many organisations in helping them define and implement engaging customer experiences.
Jamie is responsible for leading the global messaging and positioning of the Customer LoB solutions portfolio and re-energizing the CRM go-to-market approach leveraging the strengths of SAP’s 5 market categories (Applications, Analytics, Mobile, Database & Technology and Cloud) and Industry Solutions portfolio.
The Customer LoB Solutions portfolio comprises solutions for Sales, Service, Marketing, Commerce, and Social. Together these solutions enable our customers to ‘Engage Customers like never before’ with simple, beautiful, and easy to consume products and services that are designed to work the way sales, marketing, and customer service professionals work today.