August 28, 2018

25 behavioural biases and how they influence the choices our customers make – Interview with Richard Shotton

Today’s interview is with Richard Shotton who is the Head of Behavioural Science at Manning Gottlieb OMD and author of the book: The Choice Factory: 25 […]
November 17, 2017
whats next

Beyond digital and what many CMOs should be considering putting into their 2018 strategic plan

Last year I wrote a piece called 3 Customer Groups That Are Being Overlooked In The Customer Experience Whirlwind. In it I ventured that there were […]
February 12, 2013

Customer service, people and how caring does scale – Interview with Gary Vaynerchuk #1aDayQandA

Today’s interview is with Gary Vaynerchuk and follows on from my recent interview: Unruly engagement, creativity and collaboration is built on two things: People and Places […]
January 28, 2012

Executives are customers too. So, why the perception gap on what influences brand, reputation and trust?

photo credit: hunter.gatherer A few days ago across at Marketing Pilgrim, Cynthia Boris wrote 70 Percent of Consumers Won’t Buy from a Company They Don’t Like. […]