Chief Marketing Officer

March 16, 2018
Creepy

Three experts explain how brands can stop being creepy in the eyes of their customers

It seems that every brand I talk to these days is doing their utmost to deliver a more personalised experience to their customers. That’s great news […]
December 19, 2017
Purpose

Brands can create a better customer experience by being purpose driven – Interview with Alicia Tillman, CMO of SAP

Today’s interview is with Alicia Tillman, the new global Chief Marketing Officer (CMO) of SAP, the world’s largest provider of enterprise application software. Alicia joins me […]
November 28, 2017
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The more you invest in technology the more you have to invest in human beings – Interview with Arnaud de Lacoste

Today’s interview is with Arnaud de Lacoste, Chief Marketing Officer of Sitel and Founding Partner of Group Acticall, a world leading provider of customer experience management […]
May 31, 2017
Purpose

Trust, lean data and the rising importance of purpose as a customer preference – Interview with Jascha Kaykas-Wolff

Today’s interview is with Jascha Kaykas-Wolff, who is the Chief Marketing Officer at Mozilla, non-profit organization that fights to keep the Internet a global public resource, […]