reputation

October 20, 2014

How not to handle the option to queue jump in customer service

Recently, EE in the UK introduced a new feature, called Priority Answer, that allows its customers to pay £0.50 ($0.81) to jump the queue on customer […]
January 28, 2012

Executives are customers too. So, why the perception gap on what influences brand, reputation and trust?

photo credit: hunter.gatherer A few days ago across at Marketing Pilgrim, Cynthia Boris wrote 70 Percent of Consumers Won’t Buy from a Company They Don’t Like. […]