June 17, 2024 June 17, 2024Financial brands need to shore up trust…or we’re all going to sinkThis is a guest post by Nadja Bellan-White, CEO of SS+K, an M&C Saatchi company. Financial institutions are swept up in a crisis of confidence in […]
March 16, 2022 March 16, 2022Brand trust emerges as the single biggest contributor to customer experienceIn March last year, I wrote about Havas CX’s X Index and how it offered a new and holistic view of a brand’s customer experience (CX). […]