Customer Acquisition

February 16, 2012

What’s the RoI of your customer retention programme?

Business growth generally boils down to two things: How many new customers you can acquire (customer acquisition); and How long you can keep your existing customers […]
August 25, 2010

Getting clear on your ‘who’ will save you time and money

Adrian is currently away on a holiday adventure so we thought you’d enjoy a dip into the archives to re-visit some posts that you may not […]
August 25, 2010

Getting clear on your 'who' will save you time and money

Adrian is currently away on a holiday adventure so we thought you’d enjoy a dip into the archives to re-visit some posts that you may not […]
June 11, 2010

What’s the RoI of your marketing for customer acquisition AND customer retention?

Business growth is based on a combination of customer acquisition and customer retention strategies depending on the stage of your business. Are you measuring the marketing […]