big data

June 12, 2020
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Up to 90% of digital data is not used. What sort of society accepts 90% waste? – Interview with Gerry McGovern

Today’s interview is with Gerry McGovern who is the founder and CEO of Customer Carewords and the author of six books on all things digital, content, […]
April 17, 2018
Less Is More

You don’t need more than 3 or 4 quality data points to deliver a personalised customer experience – Interview with Jebbit

Today’s interview is with Jonathan Lacoste (co-founder and President) and Ben Cockerell (VP of Marketing) at Jebbit, the creator of the world’s first declared data platform. […]
November 28, 2017
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The more you invest in technology the more you have to invest in human beings – Interview with Arnaud de Lacoste

Today’s interview is with Arnaud de Lacoste, Chief Marketing Officer of Sitel and Founding Partner of Group Acticall, a world leading provider of customer experience management […]
August 7, 2017
thought

Big data and technology is undermining our ability to develop our own hunches – Interview with Bernadette Jiwa

Today’s interview is with Bernadette Jiwa, Founder of The Story of Telling and a recognised global authority on the role of story in business, innovation and […]