customer driven

July 20, 2015

How Chief Customer Officers build their organisations customer growth engine – Interview with Jeanne Bliss of CustomerBliss

Today’s interview is with Jeanne Bliss, who is the Founder and President of CustomerBliss, and the Co-Founder of The Customer Experience Professionals Association (CXPA). Jeanne joins […]
December 21, 2011

Customer Focus in Action: Why ZARA Stores Became a Customer Magnet

Why ZARA Stores Became a Customer Magnet How they changed the definition of success in fashion retailing. By understanding what motivates its “fashionista” customers, Zara has […]