Loyalty Programmes

November 7, 2014

How to build a customer loyalty programme that works

Kasia Moreno, editorial director at Forbes Insights, wrote a post the other day called Why Do Companies Undervalue Customer Loyalty?, which recounted an all too familiar situation. […]
August 1, 2014

What drives customer loyalty – Interview with Steve Sims of Badgeville

#107276982 / gettyimages.com Today’s interview is with Steve Sims, Chief Design Officer & Founder of Behavior Lab at Badgeville, the number one gamification platform for enterprises. […]
June 4, 2014

Are you earning customer loyalty, or are you buying it?

#98198996 / gettyimages.com   We can all agree that having loyal customers is fundamental to the long-term success of a business. However, there have been numerous […]