customer focus

July 14, 2021
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Hyper-Personalisation in Financial Services: What is it and how to achieve it.

In the second half of May, I hosted a webinar discussion on Hyper-Personalisation in Financial Services. I was joined by Ian Ashby, Principal Strategist for Customer […]
June 11, 2021
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Who are the people that feel the least welcome when they engage with a business? – Interview with Gavin Neate of WelcoMe

Today’s interview is with Gavin Neate, CEO and Founder of Neatebox, the umbrella company for WelcoMe and Button. WelcoMe lets service teams know when a disabled […]
April 21, 2021
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How four brands are leveraging technology to help them build better relationships with their customers

Over the last few months, I’ve been talking about four things that companies that lead their fields on experience have in common. The first is that […]
April 19, 2021
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What the democratisation of artificial intelligence (AI) means for customer experience – Interview with Matthew Nolan of Pega

Today’s interview is with Matthew Nolan, the head of Product Marketing for the Decision Sciences division at Pegasystems, driving Pega’s portfolio of marketing technology, decision management, […]