Customer Journey

August 4, 2020
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Three tips to boost customer engagement with examples

This is a guest post by Jay Purohit, a Digital Marketing Professional at Acquire. Customer engagement can be defined as the ongoing relationship between a customer […]
July 28, 2020
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COVID-19 and changes in behavior: why you must relearn your customers

This is a guest post by Janelle Estes, Chief Insights Officer at UserTesting.  Although the world is always in a state of change, you’d be forgiven […]
July 25, 2020
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A quest to make technology emotionally intelligent – Interview with Rana el Kaliouby of Affectiva

Today’s interview is with Rana el Kaliouby, CEO of Affectiva, an emotion measurement technology company that grew out of MIT’s Media Lab. Affectiva has developed software […]
July 21, 2020
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Do you know the way to customer centricity? Pega believes it does

For years now, organizations have talked about customer-centricity and putting their customers at the heart of what they do. Yet, many, if not most, organizations still […]