Customer Journey

April 13, 2021
8140089814 887d0496c5 h

Havas CX’s X Index offers a new and holistic view of a brand’s customer experience

The international experience network Havas CX recently launched its X Index, a global barometer of customer experience (CX). When I first heard about it, I did […]
April 1, 2021
rocket launch 693270 1920

4 Ways to transform customer experience to fuel CLV

This is a guest post from Dhruv Mehta, a Digital Marketing Professional who works at Acquire.io The Customer Lifetime Value (CLV) is perhaps one of the […]
March 24, 2021
woman 3351794 1920

Are your irrational fears holding back your customer and employee experience efforts?

Please take a moment and cast your mind back to how many people and businesses used to talk about ideas and practices before becoming commonplace. Can […]
March 20, 2021
start 1436753 1280

Delivering empathetic customer experiences will require us to move from fuzzy into action – Interview with Joyce Kim, Chief Marketing Officer at Genesys

Today’s interview is with Joyce Kim, the Chief Marketing Officer (CMO) for Genesys, a global leader in cloud -based customer experience and contact centre solutions that […]