Marketing

April 23, 2021
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Customers are like chameleons – Interview with Professor Michael R. Solomon

Today’s interview is with Michael Solomon, PhD who is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia and the […]
January 8, 2021
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11 Customer experience related predictions for 2021

Last year I wrote that I don’t like prediction pieces. Then, I broke my own rule, and I compiled a series of predictions that had been […]
November 12, 2020
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Changes to customer behaviour that brands need to pay attention to as we approach the holiday season

Back in April, I wrote an article that gathered results from several research sources and attempted to describe how the coronavirus pandemic was changing customer behavior. […]
October 12, 2020
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E-commerce is here to stay, as long as retailers connect with consumers at the right time

This is a guest post by Tasha Reasor, VP of Demand Generation & Customer Marketing at Iterable. As we close out one of the most turbulent […]