Marketing

November 12, 2020
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Changes to customer behaviour that brands need to pay attention to as we approach the holiday season

Back in April, I wrote an article that gathered results from several research sources and attempted to describe how the coronavirus pandemic was changing customer behavior. […]
October 12, 2020
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E-commerce is here to stay, as long as retailers connect with consumers at the right time

This is a guest post by Tasha Reasor, VP of Demand Generation & Customer Marketing at Iterable. As we close out one of the most turbulent […]
October 2, 2020
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The Wendy’s effect: Why 50% of customers buy from brands with strong personalities

This is a guest post by Danielle Strouther , Marketing Product Expert at Adzooma. A key principle of successful marketing is being able to connect with […]
September 29, 2020
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Language is the most basic form of personalisation and it plays a huge role in a customer’s experience – Interview with Allison McDougall of Amplexor

Today’s interview is with Allison McDougall who is the SVP of Global Revenue at Amplexor, a leading digital solution provider offering global compliance, digital experience and […]