June 6, 2012 June 6, 2012Create an enjoyable customer experience and get a Net Promoter Score of 70%This is the seventh of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It […]
January 14, 2012 January 14, 2012Customer loyalty schemes don’t create loyaltyJust before Christmas I saw an article on the Econsultancy blog: Loyalty schemes don’t create loyal consumers, says Ipsos MORI. The post was based on research […]