Personalization

May 11, 2021
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Why should you personalize everything for your customers

This is a guest post from Jill Goodwin, a Content Master & Writer of Amazing Ideas. Your customers want to feel noticed. They’re keen to communicate, […]
August 31, 2018
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Are you doing personalization wrong?

Personalization is becoming an increasingly important element in the pursuit of a differentiated customer experience. It has also come a long way, in recent years, according […]
July 24, 2018
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Delivering a personalized customer experience the Zappos Way – Interview with Alex Genov of Zappos

Today’s interview is with Alex Genov, Head of Customer Research for Zappos.com. I spoke to Alex when I was in Las Vegas in June and talked […]
July 2, 2018
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Relevance, personalization and what many firms are missing when it comes to GDPR – Interview with Rob Walker of Pega

Today’s interview is with Dr. Rob Walker, Vice President, Decision Management and Analytics at Pegasystems, a leading provider of software for customer engagement and operational excellence. […]