Personalization

December 10, 2021
heart g9fa3ed667 1280

The problem at the heart of personalization

Privacy. Security. Justice. Equity. Accessibility. If you mentioned these words to pretty much anyone, they would probably all agree that they were important. But, ask them […]
May 11, 2021
jewelry 790408 1280

Why should you personalize everything for your customers

This is a guest post from Jill Goodwin, a Content Master & Writer of Amazing Ideas. Your customers want to feel noticed. They’re keen to communicate, […]
August 31, 2018
Less is more

Are you doing personalization wrong?

Personalization is becoming an increasingly important element in the pursuit of a differentiated customer experience. It has also come a long way, in recent years, according […]
July 24, 2018
girl-2696947_1280

Delivering a personalized customer experience the Zappos Way – Interview with Alex Genov of Zappos

Today’s interview is with Alex Genov, Head of Customer Research for Zappos.com. I spoke to Alex when I was in Las Vegas in June and talked […]