Personalization is becoming an increasingly important element in the pursuit of a differentiated customer experience. It has also come a long way, in recent years, according […]
Today’s interview is with Dr. Rob Walker, Vice President, Decision Management and Analytics at Pegasystems, a leading provider of software for customer engagement and operational excellence. […]
Creating a personalized customer experience is a goal for many, if not all, firms as they strive to compete for, retain and deliver the best customer […]