Business development

November 10, 2020
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How can you relate to B2B customers when they more ‘hidden’ from you than before? – Interview with Jeroen Corthout of Salesflare

Today’s interview is with Jeroen Corthout who is the co-founder and CEO of Salesflare, an intelligent CRM that has been built specifically for smaller businesses selling […]
August 28, 2020
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Experimentation is what makes Microsoft, Google, Netflix and Booking.com so successful – Interview with Harvard Business School Professor Stefan Thomke

Today’s interview is with Stefan Thomke, who is the William Barclay Harding Professor of Business Administration at Harvard Business School. Stefan joins me today to talk […]
August 19, 2020
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The four imperatives emerging from the pandemic and what to do about them

Over the last few months, we have faced some extraordinary challenges, and I’ve watched with fascination how the pandemic has forced the tectonic plates of consumer […]
July 12, 2020
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Innovative brands are using direct mail to improve customer engagement – Interview with Dan Frohnen of Sendoso

Today’s interview is with Dan Frohnen, CMO at Sendoso , a cloud-based direct mail and engagement platform that gives companies the ability to send direct mail, […]