Business development

August 28, 2020
success 2081168 1280

Experimentation is what makes Microsoft, Google, Netflix and Booking.com so successful – Interview with Harvard Business School Professor Stefan Thomke

Today’s interview is with Stefan Thomke, who is the William Barclay Harding Professor of Business Administration at Harvard Business School. Stefan joins me today to talk […]
August 19, 2020
ink 1602896 1280

The four imperatives emerging from the pandemic and what to do about them

Over the last few months, we have faced some extraordinary challenges, and I’ve watched with fascination how the pandemic has forced the tectonic plates of consumer […]
July 12, 2020
box 686314 1920

Innovative brands are using direct mail to improve customer engagement – Interview with Dan Frohnen of Sendoso

Today’s interview is with Dan Frohnen, CMO at Sendoso , a cloud-based direct mail and engagement platform that gives companies the ability to send direct mail, […]
June 29, 2020
puzzle parts 283300 1280

Maintaining a consistent customer experience in a transition to a new normal

While many countries are still grappling with the first wave of infections from the coronavirus pandemic, lockdown conditions in many other countries are easing. That is […]