Marketing

January 13, 2021
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Mindset, method, motivation and harmonisation are at the centre of customer centric-thinking and leadership – Interview with Andy Murray

Today’s interview is with Andy Murray, Founder and Executive Chair, Customer Centric Leadership Initiative at The Sam M. Walton College of Business at The University of […]
January 8, 2021
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11 Customer experience related predictions for 2021

Last year I wrote that I don’t like prediction pieces. Then, I broke my own rule, and I compiled a series of predictions that had been […]
December 5, 2020
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The secrets behind tapping into your customer’s imagination – Interview with Chip Bell

Today’s interview is with Chip R. Bell, a keynote speaker and consultant in customer loyalty and service innovation as well as a 24 time author of […]
November 12, 2020
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Changes to customer behaviour that brands need to pay attention to as we approach the holiday season

Back in April, I wrote an article that gathered results from several research sources and attempted to describe how the coronavirus pandemic was changing customer behavior. […]