Marketing

August 22, 2023
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From sole ambassadors, to the heart of business decisions: the UX evolution of the last decade

This is a guest post by Dana Bishop, VP of Experience Research Strategy at UserTesting. Over the last decade, the user experience (UX) industry has not […]
August 10, 2023
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New shoes, a surprising but delightful musical collaboration, the autonomous enterprise, gen AI and getting personalisation right – Interview with James Dodkins and Tara DeZao of Pega

Today’s interview is a bit different as it features two, separate interviews in one episode. It’s a two-fer! These interviews were conducted on a recent trip […]
July 28, 2023
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Creating memorable customer experiences: Inspiring loyalty

This is a guest post from Nevilson Christian, Founder of SeekThem. Imagine this: You visit an online retail website for the first time. The website automatically […]
July 10, 2023
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New Adobe research: Consumers expect even better experiences when economic conditions worsen

Readers of my articles will know by now that I love a good bit of research. This is for two reasons: One, I love discovering new […]