Marketing

August 4, 2020
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Three tips to boost customer engagement with examples

This is a guest post by Jay Purohit, a Digital Marketing Professional at Acquire. Customer engagement can be defined as the ongoing relationship between a customer […]
July 28, 2020
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COVID-19 and changes in behavior: why you must relearn your customers

This is a guest post by Janelle Estes, Chief Insights Officer at UserTesting.  Although the world is always in a state of change, you’d be forgiven […]
July 25, 2020
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A quest to make technology emotionally intelligent – Interview with Rana el Kaliouby of Affectiva

Today’s interview is with Rana el Kaliouby, CEO of Affectiva, an emotion measurement technology company that grew out of MIT’s Media Lab. Affectiva has developed software […]
July 12, 2020
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Innovative brands are using direct mail to improve customer engagement – Interview with Dan Frohnen of Sendoso

Today’s interview is with Dan Frohnen, CMO at Sendoso , a cloud-based direct mail and engagement platform that gives companies the ability to send direct mail, […]