Marketing

December 16, 2021
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Getting personalisation right will require marketers to do different things

The lovely folk at Braze, a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love., invited me along […]
December 10, 2021
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The problem at the heart of personalization

Privacy. Security. Justice. Equity. Accessibility. If you mentioned these words to pretty much anyone, they would probably all agree that they were important. But, ask them […]
November 24, 2021
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Only 2% of marketers say they experience perfect alignment with sales – Interview with Scott Addington of SugarCRM

Today’s interview is with Scott Addington, VP of EMEA Marketing for SugarCRM. Scott joins me today to talk about letting the platform do the work, the […]
November 19, 2021
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Acquisition vs. retention marketing: why ecommerce outfits should pivot their strategy

This is a guest post by Monica Eaton-Cardone, the co-founder and COO of Chargebacks911. We’re gradually working our way to a post-Covid sense of normalcy. However, […]