Customer trust

October 27, 2017

Online reviews have significant ROI with customers and prospects

This is a guest post from Adam Beeson, director of communications, G2 Crowd. Online reviews matter, a lot. A 2016 Local Consumer Review Survey from SEO […]
July 4, 2017

Are behavioral science, customer centricity and customer experience compatible?

When companies talk about being customer centric, they often talk about putting their customers at the centre of their decision making and only doing things that […]
January 22, 2016

How leading brands are earning customer trust in the midst of data and privacy concerns

The trust that customers have for brands and business, in general, is at a low ebb. Whilst many businesses are cognisant of this and are working […]
November 19, 2015

Persistent gaps in perceptions threaten to get in the way of future customer experience improvements

Back in 2005, Bob Thompson of CustomerThink, conducted a study for RightNow Technologies (now part of Oracle) called The Loyalty Connection: Secrets To Customer Retention And […]