loyalty business model

July 24, 2018

Delivering a personalized customer experience the Zappos Way – Interview with Alex Genov of Zappos

Today’s interview is with Alex Genov, Head of Customer Research for Zappos.com. I spoke to Alex when I was in Las Vegas in June and talked […]
October 19, 2016

Over 50% of a customer’s experience is driven by how they feel – Interview with Colin Shaw

Today’s interview is with Colin Shaw, Founder and CEO of Beyond Philosophy™, a global customer experience consultancy. Colin joins me today to talk about his new […]
July 4, 2016

How to foster customer loyalty

This is a guest post that was originally published on Freshdesk’s blog here and is an extract from my recent book: How To Wow.   Fostering […]
April 11, 2016

How to create a wow customer experience – Interview by Jonty Pearce

Today’s interview is something different. It’s me, Adrian Swinscoe, being interviewed by Jonty Pearce of callcentrehelper.com about my new book (How to Wow: 68 Effortless Ways […]