customer relationship

September 20, 2021
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Marginal cost but high perceived value

When brainstorming ideas and strategies to boost the length and value of their customer relationships, many firms come up with lots of fancy and expensive ideas […]
July 27, 2021
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We are all only one moment away from creating a hyper fan – Interview with James Dodkins of Pega

Today’s interview is with James Dodkins, who is commonly know as the CX Rockstar, is a former rockstar but is now the CX Evangelist at Pegasystems. […]
May 25, 2021
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Why the future of customer experience lies in the present

I remember flying from London to Barcelona five years ago to speak at a conference. On entering the departure lounge, I was notified that the plane […]
May 7, 2021
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Improving the customer experience of a FMCG category through a pandemic – Interview with Jan Kodadek

Today’s interview is with Jan Kodadek is the Digital Lead for the Sexual Wellbeing category at Reckitt. Jan joins me today to talk about the massive […]