insight

August 27, 2012

Big data insight into customers behaviour can be good but immersion and observation are better

Big Data: The Map Is Not The Territory Big data insight into customers behaviour can be good but sometimes the answers are right in front of […]
January 28, 2012

Executives are customers too. So, why the perception gap on what influences brand, reputation and trust?

photo credit: hunter.gatherer A few days ago across at Marketing Pilgrim, Cynthia Boris wrote 70 Percent of Consumers Won’t Buy from a Company They Don’t Like. […]
October 28, 2011

#Likeminds – Innovation and Opportunity – How to best lose your customers! – Great ideas, insight and time to reflect.

photo credit: Adam Tinworth Last week I was lucky enough to attend the Likeminds conference in Exeter. If you haven’t heard of Likeminds then do check […]