January 17, 2011

TOMS Shoes and United Business Machines: Causes, customer retention and word of mouth marketing

I’m a great believer that businesses can be a force for good and that by giving back to your community or those in need that it […]
September 8, 2010

Build your brand by adopting a cause

Today, I wanted to tell you a story about how a company is building their brand by adopting a great cause. I attended a fundraising event […]