March 17, 2017
Return On Investment

Customer experience investments, ROI and business results

In a 2013 HBR interview, Jeff Bezos said “When things get complicated, we simplify by saying what’s best for the customer? And then we take it […]
February 16, 2012

What’s the RoI of your customer retention programme?

Business growth generally boils down to two things: How many new customers you can acquire (customer acquisition); and How long you can keep your existing customers […]