Branding

October 24, 2020
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Customer experience doesn’t stop – Interview with Richie Manu

Today’s interview is with Richie Manu, who is Programme Director (Culture & Enterprise) at University of the Arts London, a multi-award-winning lecturer, a designer, creative consultant […]
October 2, 2020
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The Wendy’s effect: Why 50% of customers buy from brands with strong personalities

This is a guest post by Danielle Strouther , Marketing Product Expert at Adzooma. A key principle of successful marketing is being able to connect with […]
September 25, 2020
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Up your user-generated content game to increase customer engagement

This is a guest post by Gary Peeling, CEO at Where The Trade Buys. From the days of flyers and telephone calls to the evolving world […]
July 12, 2020
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Innovative brands are using direct mail to improve customer engagement – Interview with Dan Frohnen of Sendoso

Today’s interview is with Dan Frohnen, CMO at Sendoso , a cloud-based direct mail and engagement platform that gives companies the ability to send direct mail, […]