Branding

April 13, 2021
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Havas CX’s X Index offers a new and holistic view of a brand’s customer experience

The international experience network Havas CX recently launched its X Index, a global barometer of customer experience (CX). When I first heard about it, I did […]
October 24, 2020
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Customer experience doesn’t stop – Interview with Richie Manu

Today’s interview is with Richie Manu, who is Programme Director (Culture & Enterprise) at University of the Arts London, a multi-award-winning lecturer, a designer, creative consultant […]
October 2, 2020
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The Wendy’s effect: Why 50% of customers buy from brands with strong personalities

This is a guest post by Danielle Strouther , Marketing Product Expert at Adzooma. A key principle of successful marketing is being able to connect with […]
September 25, 2020
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Up your user-generated content game to increase customer engagement

This is a guest post by Gary Peeling, CEO at Where The Trade Buys. From the days of flyers and telephone calls to the evolving world […]