Branding

May 30, 2022
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Little personal touches can make all the difference – Interview with Jawad Malik of Idrese

Today’s interview is with Jawad Malik, the founder of Chicago-based Idrese, a direct to consumer (D2C) brand that provides affordable and luxury custom-made shoes made in […]
April 11, 2022
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Writing well: the new old-fashioned way to make an impact

This is a guest post by Robert Kelsey, bestselling author of Writing Well for Work and Pleasure. He offers hope for those fearing the new “thought leadership” trend […]
April 6, 2022
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The impact hateful and toxic social media content has on your customers and people and what to do about it – Interview with Joel Bailey of Arwen

Today’s interview is with Joel Bailey, the Product & Service Director at Arwen, a technology platform that uses AI to remove unwanted content from social media […]
March 16, 2022
trust

Brand trust emerges as the single biggest contributor to customer experience

In March last year, I wrote about Havas CX’s X Index and how it offered a new and holistic view of a brand’s customer experience (CX). […]